Why You Need to Create Localized Visual Content to Scale Globally

Since the culture is in the details, people react to content based on the values espoused within their localized neighborhoods.

The rise of mobile behavior allows people living in concentrated markets to access content from the world's largest brands. But while content is consumable all around the globe, the people who interact with that content live in very localized communities.

In this eBook, you'll learn about how localized culture affects reactions to visual content. You'll also learn why globalized content is a mythical and ineffective strategy.